Demo · built by Mode Marketing · live site ironbarbell.com.au
CrossFit · Strength · Nutrition · Meadowbrook QLD

Coaching that actually changes how you train.

CrossFit and strength coaching in Meadowbrook, built around an 8-week Foundations programme and the Road to Rx'd progression system. Tracked progress with InBody scans. Custom nutrition. Six months of coaching support behind every member. No bullshit.

2,380 @crossfitib followers 21 / 21 five-star FB reviews 13 yrs coaching · ABN 17 402 162 860 16/18 Ellerslie Rd · Meadowbrook QLD
The Road to Rx'd · how Iron Barbell coaches
8 Week Foundations

Structured progression. Build confidence and base fitness, step by step. Every member starts here.

InBody Scans

Body composition tracked, not guessed. Most members see 0.5 to 1% body fat per week in their first eight weeks.

1:1 Custom Nutrition

A meal plan built around your goals, schedule and life · not a one-size-fits-all diet you can't sustain.

6mo Coaching Support

Six months of accountability check-ins, programming, and a coach who knows your name and your numbers.

What we coach

Six ways to train at Iron Barbell.

Group classes, sports-specific work, nutrition coaching, and 1:1 sessions. Start with Foundations. Pick the path you actually want from there.

CF

CrossFit

Coached group classes built on the Road to Rx'd progression. Strength, conditioning and skill, programmed with purpose.

3 to 5 sessions / week typical
FN

8-Week Foundations

Your entry pathway. Expert coaching, InBody scans, nutrition guidance and accountability for anyone new to CrossFit or coming back from a break.

Required entry phase
SS

Sports Specific

A focused, skill-driven session every Thursday. For members building toward a specific sport, lift, or competition discipline.

Thursdays · skill-led
N+

Foundations Nutrition

A custom meal plan built around your goals and life. The aim isn't a strict diet · it's a way of eating you can sustain.

Standalone or paired with training
CO

Competitor

Programming for members training toward CrossFit competition. Higher volume, higher specificity, coached individually.

By application
DI

Drop-in

Visiting Brisbane? Drop into a CrossFit class with us. Coached, scaled to ability, single-session pricing.

By appointment

Inside the gym at Meadowbrook.

Real coaches. Real members. Real classes. Real sessions, real progressions, every day.

On the gram. @crossfitib.

Members. PRs. Coaching cues. Six days a week. Follow Iron Barbell on Instagram →

@crossfitib 2,380 followers · 6 days a week
Follow on Instagram

v1 mock · v3 launches with live Instagram feed via Meta Graph API · auto-syncs every 30 min

The system

One session. Five surfaces.

The Iron Barbell content system is one machine. Adam shoots once. The site, the gram, the reel, Facebook, and the member email all get fed automatically. Less time on phones. More time on the floor.

The source

A coached moment, captured.

A first PR. A Foundations grad. A Saturday class hitting the WOD. One 90-second phone clip + one photo. That's the input the rest of the system runs on.

→ Site
Member story · home page + atmosphere strip Photo + 60-word caption land in the rotating member-of-the-month slot. SEO-indexed.
→ IG Reel
@crossfitib reel · 30-60s vertical hook Best-of clip with Adam's voice-over cue. Auto-cross-posts to FB Reels.
→ IG Post
@crossfitib carousel · longer caption 2-4 photo carousel. Caption mirrors the site's member-story copy. Single CTA: book the No-Sweat Intro.
→ Facebook
@ironbarbellbrisbane post · longer-form Facebook still drives the older-demographic walk-in. The same content, longer caption, FB-CTA-button to book.
→ Email
Members · weekly digest Roll-up of the week's wins, the next No-Sweat Intro slots, and one nutrition tip. Built from the same content pool.
01 One booking funnel

Every CTA across every surface lands at the same No-Sweat Intro flow. Same form, same tracking, same coach response. UTM-tagged so you can see which channel's working.

02 One proof stack

Followers, reviews, member count, years coaching. The same numbers compound across surfaces. Updated automatically. Nothing manual to keep in sync.

03 One voice

Adam's plainspoken coaching voice carries across the site, the gram and the email. No agency-sounding copywriter version. The brand reads as one person, on every surface.

Getting started

It's three steps. None of them are a workout.

No guesswork. No upsell. No pressure. We figure out whether Iron Barbell is the right fit for you before you commit to anything.

01 / Survey

A 30-second survey

Tell us your goals, training history, and what's been holding you back. Three minutes including thinking time. Helps us match you with the right coach.

02 / Conversation

A free 30-minute No-Sweat Intro

A simple chat at the gym. No workout. No pressure. Goals, mindset, schedule, what results you can realistically expect in your first 90 days.

03 / Plan

A personalised 90-day plan

Custom nutrition, performance-based training, and six months of coaching. No guesswork. No bullshit. Just clarity and structure.

Members on Iron Barbell

Four real members. Twenty-one of twenty-one five-star reviews.

Verbatim from current members. Every one is a real Facebook profile. The full set is at facebook.com/ironbarbellbrisbane.

When I joined Iron Barbell I didn't really know what to expect trying CrossFit for the first time. I fell in love with the style of training right away and with one on one sessions with Jess and Adam my body and fitness has never been better. 100% recommend this gym if you are in a rut with your training and want to be pushed to get your best results.

MW
Michael Wilhelmsen
Member · CrossFit + 1:1

No matter how far along you are in your CrossFit journey, the coaches at IB continually help you improve and hit your goals. Their commitment to ensuring that you're completing each movement efficiently and safely is second to none. I couldn't imagine training elsewhere.

CB
Crystal Blandford
Member · CrossFit

I would highly recommend Iron Barbell for anyone who wants to better themselves while also joining an awesome community. Adam and his team are all amazing at what they do and the equipment is great to use. Thanks heaps for everything team.

MB
Matthew Bruhl
Member · CrossFit

Iron Barbell is the best in the business. It has honestly changed my entire outlook on life and training. The coaches are second to none and honestly care about everyone and their progress. The programming is incredible and has real purpose behind each and every day. I look forward to the 90 minutes in the gym every single day.

LS
Luke Swinglehurst
Member · CrossFit + Competitor
The team

Three coaches. Coach-led, every session.

No subbed-in instructors. Adam owns the gym. Scot runs the floor. Jordan coaches every class. You'll know all three by name.

Adam Aitken

Owner · Founder

Founded Iron Barbell in 2018. Operating as a coach since 2012. Owns the methodology and the floor.

Scot Webb

Head Coach

Head coach. Drives programming and floor coaching across the Road to Rx'd system.

Jordan Crawley

Coach

Coach across CrossFit and Sports Specific sessions. Members credit Jordan for the technique fixes.

Visit Iron Barbell

Drop in. Drop a message. Or book the No-Sweat Intro.

Five minutes from Logan Hospital, ten from Springwood, fifteen from Mt Gravatt. Easy parking. Coaches on site for every session.

Call · text +61 422 586 335
Service area
Meadowbrook Logan Daisy Hill Shailer Park Underwood Springwood Rochedale South
Book the intro

A free 30-minute conversation. No workout. No pressure.

We sit down, look at your goals, lifestyle and limitations, and tell you whether Iron Barbell is the right fit. If it is, you'll know. If it isn't, we'll say so.

First session at the gym is always free. No card required to book.